For business
Modern websites that turn visits into customers
Design, bookings and digital presence for restaurants and local businesses.
I work in hospitality, and I know from the inside what a person looks for before choosing where to eat — and what gets in the way and makes them give up before booking. That experience is what goes into every site I build.
No commitment: we talk first, then you get a proposal with the scope in writing.
The problem
What's usually going on
None of this has to be true all at once: with two or three of these, a business can already be losing enquiries or bookings along the way.
The business has no website
Everything runs through social media or whatever Google decides to show. There is no site of your own that you control.
The site looks dated or breaks on mobile
It was built years ago, it's hard to read on a phone, and it makes the business look stalled.
The basics are hard to find
Opening hours, location, menu or services are buried, out of date, or spread across three different places.
Everything depends on calls and messages
Bookings and questions arrive through five channels at once and get handled from memory, in the middle of service.
The Google listing doesn't inspire confidence
The listing is incomplete, with old photos or details that no longer match what the place actually is.
Updating anything is a problem
Changing a price or an opening time means asking someone and waiting. In the end, it doesn't get changed.
Services
What I can do
From a simple site to a digital menu, local SEO and maintenance. Where something isn't ready, I say so.
Sites for restaurants and local businesses
I know a restaurant's operation from the inside. I know what a customer looks for before walking in.
Website design and development
A site built from scratch for your business, fast and designed for the phone first.
Redesigning an existing site
If you already have a site, I reorganise it, bring it up to date and get it working on any screen.
Digital menus and catalogues
Your menu or catalogue on the site, easy to read on a phone and easy to update when a price changes.
Contact, phone, WhatsApp and forms
So whoever lands there can call you, message you or request a table in one tap, without hunting for a number.
Local SEO and Google Business
I handle the technical side of the site and tidy up the Google listing: correct details, categories, photos and hours.
Ranking depends on many outside factors. I can work on the foundations, not promise a position.
Maintenance and improvements
Someone taking care of keeping the site current and working, so you don't have to remember to.
Bookings and integrations
Today this means one of two things: a booking request form that reaches you in order, or an integration with the booking platform you already use.
I'm building my own booking system: it isn't available yet and isn't part of any plan. Integration with an external platform is quoted separately.
QR codes and NFC
For the menu, for asking for reviews, or for a specific promotion, printed or with an NFC chip.
Plans
Launch prices from
These are minimum launch prices. The final quote depends on the scope we agree, and you get it in writing before anything starts.
Essential
from€490
For a business that needs to exist online with the important things done properly.
Includes
- One-page site
- Modern design, built for mobile
- Up to 7 sections
- Services, products or a short menu
- Opening hours, location and contact
- Phone and WhatsApp buttons
- Basic technical SEO
- Sitemap and Google Search Console setup
- Two rounds of revisions
Business
from€790
For a business with more to say: several sections, a gallery, and a real menu or catalogue.
Everything in Essential, plus:
- Advanced structure or multiple pages
- Image gallery
- Full menu or catalogue
- Custom form
- Google Business listing optimisation
- Local SEO
- Basic measurement of visits and performance, set up to suit the project
- Help writing the copy
- Considered animations
- Three rounds of revisions
For hospitality
Digital Restaurant
from€1,190
For restaurants that want their site, their menu and their ways of getting in touch brought together into one clear digital presence, ready to grow.
Includes
- Complete restaurant website
- Digital menu
- Two languages
- Booking channels in plain sight, by phone and WhatsApp
- A booking request form fitted to the business
- Initial setup and training
These prices are a guide and assume the scope described. Once I know the project, you get a detailed quote setting out the scope, the timeline and the terms. Anything from an outside provider is quoted separately.
In development
Booking pilot programme
I'm building a tool of my own to gather the requests that arrive through the site, the phone and messages into a single place. It isn't available yet, and it isn't included in these plans. Restaurants that are interested will be able to ask for access to the pilot programme once it's ready.
Integration with external booking platforms is quoted separately, from €250.
Maintenance
If you'd rather not deal with it
Monthly plans that keep the site current and working. None of them is compulsory.
Steady
€39/month
- Technical updates
- Backups and basic monitoring
- Small content changes
- Email support
Active
€79/month
Everything in Steady, plus:
- Monthly changes to menu, services, hours or promotions
- A check that forms are still arriving
- A short report on how the site is doing
- Priority response
Local Growth
€149/month
Everything in Active, plus:
- Continuous improvements to the site
- Ongoing local SEO work
- Tuning so more visits end in contact
- Small new sections
- Regular review of Google Business and performance
What's in and what isn't
- Monthly plans cover content changes and small adjustments to the site that already exists, within a reasonable amount of work per month.
- A big new section, a redesign or a custom feature is quoted separately. I tell you before starting, never after.
- No lock-in: you can stop with a month's notice.
Add-ons
Can be added separately
Individual pieces that are sometimes needed, with or without a plan. Also starting prices.
- QR for reviewsfrom €39
- QR + NFCfrom €39
- Printed QR packfrom €89
- Extra pagefrom €90
- Digital menufrom €120
- Google Business optimisationfrom €120
- Photography and editing for the webfrom €150
- Second languagefrom €180
- Domain or email setupPlus whatever the domain or mailbox costs at the provider you choose.from €60
- Integration with an external booking platformfrom €250
How we work
From the first conversation to a site that's live
- 1
We talk
You tell me what your business is and what's costing you right now. No commitment, no sales pitch.
- 2
Proposal and agreed scope
You get it in writing: what's included, what isn't, what it costs and how long it takes. If anything changes later, we discuss it first.
- 3
Design and build
I build the site as agreed. You see progress along the way; I don't disappear for weeks.
- 4
Review
You go through it and tell me what to adjust. The number of rounds is set out in each plan.
- 5
Launch
We put it live, with the domain configured and the Google listing pointing where it should.
- 6
Support, if you want it
You can run it yourself or leave the maintenance to me. There's no obligation to take anything monthly.
First case
La Nueva Goleta
Pilot project in progress
La Nueva Goleta is the restaurant where I work, in Cullera. It's where I built the internal admin platform they use today for invoices, prices, cash and expenses.
We're now preparing its new digital presence and working out a tidier way to handle bookings, which today arrive by phone and by message.
It's the first case and it's still under way. Once it's live, you'll see it here with whatever was actually done.
Where the project stands
Internal admin platform
In use
New digital presence
In preparation
Booking management
Under consideration
Questions
Frequently asked
How long does a site take?
A one-page site usually takes one to two weeks. A fuller one, two to four.
The timeline depends mostly on one thing: how quickly the copy, the photos and the answers to my questions come back.
What do I need to give you?
Whatever you already have: logo, photos, menu or list of services, opening hours, address, and where you want messages to arrive.
If you don't have the copy, I help you write it. If you don't have decent photos, I tell you which ones are needed and there's an add-on to shoot them on a phone.
Are the domain and hosting included?
The domain and mailbox are paid to whichever provider you register them with, and that yearly cost is yours. I can set them up as an add-on.
Hosting for a site like these usually fits in the free tier of the providers I use. If your project needed a paid one, I'd tell you before starting.
The domain is registered in your name. It's yours, not mine.
Can I change things afterwards?
Yes. Every plan includes rounds of revisions before launch.
After launch, one-off changes are charged as work, or they're covered by a monthly plan if you'd rather have it sorted.
Is maintenance compulsory?
No. You can take the site and run it yourself.
Maintenance is for people who'd rather not deal with it: keeping it current, making sure forms arrive, and getting changes done without chasing anyone.
How do payment and scope work?
The work is split in two: one part when you accept the proposal, the other at launch.
The scope is written down before we start. Anything not in it isn't included, and if it needs adding, you get the cost before I do it.
The figures on this page are launch prices and they're minimums: the final quote depends on what your business actually needs.
Can I keep using my own phone and WhatsApp?
Yes, and that's the usual setup. The site uses your number: the buttons open your WhatsApp or call your existing phone.
There's no need to change numbers or sign up for anything new.
How does the booking pilot work?
These are three different things, and they are worth keeping apart.
The Digital Restaurant plan is available today: the site, the menu, the two languages, and the ways of getting in touch and requesting a table.
The tool of my own for organising those requests is still being built. It isn't available, it isn't included in any plan, and it has no published price — it won't have one until it exists and has been used. Once it's ready, restaurants that are interested will be able to ask for access to the pilot.
And if you already use an external booking platform, connecting it is quoted separately, from €250.
Shall we talk about your business?
Tell me what you have today and what you'd like. I'll come back with a concrete idea of what I'd do and what it would cost.
Franco Rossi — Websites and digital work for local businesses