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Mar del Plata ↔ Valencia · Open to new opportunities and projects

I build software for problems I know from the inside.

I'm Franco, a software technician. I write software and I help run a family restaurant. I like figuring out how a business works, spotting what could be better, and turning that into a tool someone actually uses.

Front-facing portrait of Franco Rossi against a plain light wall.

Franco Román RossiMar del Plata, ArgentinaCullera / Valencia, España

Main dashboard of La Nueva Goleta Administración showing the business summary, sales, purchase and cash indicators, and the section sidebar.

Main project

La Nueva Goleta Administración

The pilot environment, with demo data.

357

automated tests

In La Nueva Goleta Administración.

3

venues

Inside the family hospitality business.

Argentina + Spain

My life and my work happen between the two countries.

Up to 50

people

Coordinated in restaurant operations.

Projects

Projects I'm working on

One started inside the restaurant and already runs as a pilot. The other is the next idea I want to turn into a product.

Main project

La Nueva Goleta Administración

I started it to keep the restaurant's invoices, prices, cash and expenses in one place. It runs in a pilot environment today and gets better with every round of testing.

Problem
A good part of the admin was done by hand and the information ended up scattered. That made it harder to keep track of prices, expenses and suppliers.
Solution
I built a system that brings those processes together, keeps a history, and lets you review every piece of data before approving it.
Evidence
357 automated tests passing over extraction, matching and invoicing.
  • Django
  • Python
  • OCR
  • Product
  • Hospitality
  • Automation
Read the case studyRunning in a pilot environment and still in development
Main dashboard of La Nueva Goleta Administración showing the business summary, sales, purchase and cash indicators, and the section sidebar.
Design mockup of Finance OS: a dashboard with net worth, income, expenses, savings, a financial evolution chart and a monthly budget, using sample data.
In development

Finance OS

My next project: a simple app to see accounts, expenses, budgets and goals without having the information scattered around.

  • Product
  • Design
  • Personal finance
  • Concept

View project

Services

How I can help

I'm open to freelance projects and collaborations. I can build a site from scratch, improve one you already have, or put together a simple tool to tidy up how a business runs.

  • Websites and landing pages

    Modern, fast, mobile-ready sites for professionals, restaurants, projects and small businesses.

  • Improving a site you already have

    Visual redesign, mobile layout, content structure, forms and general fixes.

  • Tools and digitalisation

    Simple solutions that replace manual tasks, keep information in order and cut down on mistakes.

Got an idea, or a site you want to improve?

Method

How I approach a project

First I understand the problem. Then I decide what is worth building, I test it, and I improve it once people are using it.

  1. 1

    Understand

    I watch how the task is done today and where the time goes.

  2. 2

    Sort it out

    I turn the problem into a simple flow and decide what stays in and what stays out.

  3. 3

    Build

    I write the code and use AI as a support tool, without handing over the judgement.

  4. 4

    Test and improve

    I put it to use, listen, and fix what doesn't work.

Experience

Experience between hospitality and technology

Working in a restaurant taught me to solve problems with real people, real timing and real money.

  1. La Nueva Goleta

    2024 — Present · 3 seasons

    Cullera, Valencia, Spain

    Manager, responsible for operations and digitalisation

    I handle part of the operation and the admin: cash, invoices, expenses, suppliers, prices, the POS and the daily organisation. I also pushed the digitalisation of the business and built its admin system.

    Responsibilities
    • Cash management and control
    • Organising invoices, expenses and suppliers
    • Price, product and margin control
    • Support in bar and cocktail organisation
    • Preparation and control of in-house productions
    • Item management and POS operation
    • Troubleshooting printers and order tickets
    • Input on the menu and price definition
    • Promotions and social media content
    • Development of an in-house administration platform
  2. Hostelería MDQ

    2021 — Present · 6 seasons

    Argentina and Spain

    Management, organisation and digitalisation

    I'm part of a family hospitality business with three venues between Argentina and Spain. I help with management, organisation, pricing, operations, marketing and digitalisation.

    Responsibilities
    • Administrative and operational support
    • Cash, invoicing, expenses and suppliers
    • Operational and commercial decisions
    • Process digitalisation
    • Building tools for management
    • Collaboration on menu, pricing, bar, promotions and marketing

    The business has experience with large-scale service: events of more than 500 people and services of around 300 covers.

Education

  • Técnico en Programación (programming technician)

    Completed

    UCAECE Mar del Plata · Mar del Plata, Argentina

    August 2020 — December 2025

    • Programming
    • Databases
    • Operating systems
    • Tools such as Octave

Certifications

Capabilities

Technologies and areas I use in my projects and in the day-to-day running of the business.

Applied development

The tools I build and maintain my projects with.

  • Python
  • Django
  • HTML and CSS
  • Django templates
  • SQLite
  • Git and GitHub
  • Visual Studio Code
  • OCR and document processing

Product and AI

Problem analysis, flow design, user experience, and using AI to move faster without losing judgement.

  • Problem analysis
  • Requirements definition
  • Flow design
  • User experience
  • Validation and testing
  • Prompting
  • Claude Code
  • Generative AI tools

Business and operations

What I handle day to day in the restaurant and the family business.

  • Hospitality administration
  • Cash, invoicing and expenses
  • Suppliers and pricing
  • Margins and internal organisation
  • BDP Net POS
  • Content and promotions
  • Project management

Currently exploring

Technologies I'm learning or using for the first time, this site included.

  • SQL / PostgreSQL
  • APIs
  • Supabase
  • Vercel
  • TypeScript
  • Next.js

About

This is me too

Basketball, the gym, the sea and having lived between Argentina and Spain are part of who I am as well.

I'm 24, I'm from Mar del Plata and I live in Cullera, Valencia. I like moving, training, travelling and getting into projects that force me to learn.

Franco Rossi in EuroProBasket kit holding a ball on the court at L'Alqueria del Basket, Valencia.

Eleven years of basketball

I trained for eleven years, did an intensive stint at EuroProBasket and now I'm getting back into it. I play shooting guard or small forward: I like attacking the rim, defending hard and running the floor.

  • Shooting guard / small forward
  • EuroProBasket, Valencia
  • Gym and physical performance
Franco Rossi paddling on a stand-up paddleboard off the coast of Cullera.

The sea and the outdoors

Living in Cullera brought me even closer to the sea. I got my navigation licence, started with jet skis and paddleboarding, and I want to keep learning to surf and to sail.

Franco Rossi on a seaside restaurant terrace at night.

Hospitality, technology and projects

I grew up inside a family hospitality business. That's where I learned about cash, suppliers, prices, teams and customers — and where I found the problem that turned into my first real piece of software.

I'm also into cocktails, fantasy, video games, artificial intelligence and business.

Got an idea, a project or a problem to solve?

If you want to talk about an opportunity, a freelance project or a collaboration, drop me a line.

“Journey before destination.” — The journey before the destination.