Franco Rossi · Software · Product · Business
Franco Rossi · Software · Product · Business
Argentina ↔ Spain
I develop software, products and digital experiences, combining technology with real experience running businesses.
From operations to product
I work close to the problems before trying to solve them with technology.
That mix of business and development runs through every project I build.
Punto Justo
From an incomplete message to a clear quote.
A tool built for bakers who take custom orders over Instagram or WhatsApp and need to know what information is missing before they can quote a price.
La Nueva Goleta Administración
Digitalising a restaurant's admin from the inside.
Centralises the operation's information and cuts down the restaurant's day-to-day manual work.
Role · Architecture · Backend · Product · Automation
La Nueva Goleta
Bringing a beachfront restaurant's identity online.
Built so a guest can find the menu, location, details and contact from their phone.
Working in a restaurant taught me to solve problems with real people, real timing and real money.
Technology
2020 — 2025
UCAECE Mar del Plata · Completed
Programming · Databases · Operating systems · Tools such as Octave
Coderhouse: Web Development · Python
Business / hospitality
2021 — Present
Argentina and Spain · 6 seasons
Management, organisation and digitalisation
I'm part of a family hospitality business with three venues between Argentina and Spain. I help with management, organisation, pricing, operations, marketing and digitalisation.
The business has experience with large-scale service: events of more than 500 people and services of around 300 covers.
Both paths converge
2024 — Present
Cullera, Valencia, Spain · 3 seasons
Manager, responsible for operations and digitalisation
I handle part of the operation and the admin: cash, invoices, expenses, suppliers, prices, the POS and the daily organisation. I also pushed the digitalisation of the business and built its admin system.
Running La Nueva Goleta and building its admin platform come from the same role.
Completed
UCAECE Mar del Plata · Mar del Plata, Argentina
August 2020 — December 2025
Completed
Coderhouse
2023 · approx. 10 weeks
Completed
Coderhouse
2022 · approx. 13 weeks
Technologies and areas I use in my projects and in the day-to-day running of the business.
The tools I build and maintain my projects with.
Problem analysis, flow design, user experience, and using AI to move faster without losing judgement.
What I handle day to day in the restaurant and the family business.
Technologies I'm learning or using for the first time, this site included.
357
automated tests
In La Nueva Goleta Administración.
3
venues
Inside the family hospitality business.
Argentina + Spain
My life and my work happen between the two countries.
Up to 50
people
Coordinated in restaurant operations.
Services
I'm open to freelance projects and collaborations. I can build a site from scratch, improve one you already have, or put together a simple tool to tidy up how a business runs.
Modern, fast, mobile-ready sites for professionals, restaurants, projects and small businesses.
Visual redesign, mobile layout, content structure, forms and general fixes.
Simple solutions that replace manual tasks, keep information in order and cut down on mistakes.
Got an idea, or a site you want to improve?
Method
First I understand the problem. Then I decide what is worth building, I test it, and I improve it once people are using it.
I watch how the task is done today and where the time goes.
I turn the problem into a simple flow and decide what stays in and what stays out.
I write the code and use AI as a support tool, without handing over the judgement.
I put it to use, listen, and fix what doesn't work.
About
Basketball, the gym, the sea and having lived between Argentina and Spain are part of who I am as well.
I'm 24, I'm from Mar del Plata and I live in Cullera, Valencia. I like moving, training, travelling and getting into projects that force me to learn.
I trained for eleven years, did an intensive stint at EuroProBasket and now I'm getting back into it. I play shooting guard or small forward: I like attacking the rim, defending hard and running the floor.
Living in Cullera brought me even closer to the sea. I got my navigation licence, started with jet skis and paddleboarding, and I want to keep learning to surf and to sail.
I grew up inside a family hospitality business. That's where I learned about cash, suppliers, prices, teams and customers — and where I found the problem that turned into my first real piece of software.
I'm also into cocktails, fantasy, video games, artificial intelligence and business.
If you want to talk about an opportunity, a freelance project or a collaboration, drop me a line.
“Journey before destination.” — The journey before the destination.